Perancangan Iklan Poster Digital “STOP BULLYING”  Berbasis Instagram @fisipunsri

Ryan Adam

doi:10.33376/ik.v8i1.2057

Perancangan Iklan Poster Digital “STOP BULLYING” Berbasis Instagram @fisipunsri

Ryan Adam

Abstract

Abstract. Cases of bullying are still common in Indonesia. This case is not only found in elementary schools, but also occurs in university. The increase in cases of bullying continues to increase every year. Starting from verbal bullying to bullying with physical violence. This causes the victim has an experience psychological traumatize, even having the desire to commit suicide. One of the efforts to prevent this from happening again is to make a public service advertisement using a digital poster "Stop Bullying" which is then uploaded to social media Instagram. The method used in this study is a qualitative method using audience segmentation which includes demographics, geography, psychographics, and behavior. The data collection method used in this research is using primary and secondary data. The 5W+1H method is also used in solving problems in analyzing data. The theory used in this study is the hypodermic needle theory. The results of this study indicate that the "Stop Bullying" digital advertising design is designed using a creative concept consisting of typography, color, message content, and verbal messages which then the digital poster design will be uploaded via the @fisipunsri Instagram feed and story which is expected to be able to provide an appeal and preventing and stopping acts of bullying that are increasingly rampant, especially in the university.

Keywords

Advertising; Poster; Bullying; Instagram

Full Text:

PDF

References

Amini, T. Y. S. J. (2008). Bullying: mengatasi kekerasan di sekolah dan lingkungan sekitar anak. https://books.google.com/books?hl=id&lr=&id=fiF3Zi86DVoC&oi=fnd&pg=PA23&dq=Bullying+panduan+bagi+orang+tua&ots=Oj-KsGokQl&sig=SXegra-q4vrKaGyl2pg7SdD8tzE

Fitriah, M. (2018). Komunikasi pemasaran melalui desain visual. https://books.google.com/books?hl=id&lr=&id=-uZjDwAAQBAJ&oi=fnd&pg=PR6&dq=fitriah+2018&ots=-CbWEmVy0A&sig=6LmC6UrnxHjeV3k_EqRHYFuo_F8

Gerungan, W. A. (2016). DIPL, Psikologi Sosial Suatu Ringkasan. Bandung: Pt. Eresco.

Ginting, R., Yulistiyono, A., Rauf, A., & Manullang, S. (2021). Etika Komunikasi Dalam Media Sosial: Saring Sebelum Sharing.

https://books.google.com/books?hl=id&lr=&id=DUIyEAAAQBAJ&oi=fnd&pg=PP1&dq=etika+komunikasi+dalam+media+sosial+gintong&ots=qYQGiPhmBr&sig=YvfVyP592xvK6xB8_msLwCwAi_A

Izatt, S., NeoReviews, R. D.-, & 2015, undefined. (n.d.). Effective Visual Display of Poster Presentations. Publications.Aap.Org. Retrieved February 19, 2023, from https://publications.aap.org/neoreviews/issue-pdf/819077/

Jaiz, M. (2014). Dasar-dasar periklanan. Yogyakarta: Graha Ilmu.

Koesomowidjojo, S. (2020). Dasar-Dasar Komunikasi. https://books.google.com/books?hl=id&lr=&id=MAsPEAAAQBAJ&oi=fnd&pg=PP1&ots=myBjEpfnmN&sig=L9exWYtPUuVJxIYGm0Up7x1ROHU

Komunikasi, A. U.-L. J., & 2020, undefined. (2020). Analisis Komunikasi Visual Pada Poster Sebagai Media Komunikasi Mendorong Jarak Sosial Di Jakarta Saat Epidemi Covid 19. Ojs.Stiami.Ac.Id, 4(1), 35–42. http://ojs.stiami.ac.id/index.php/lugas/article/view/939

Komunikasi, A. W.-J.-J. I. P. dan, & 2017, undefined. (2016). Komunikasi Bully. Repository.Unikom.Ac.Id, VI(1). https://repository.unikom.ac.id/51316/

Komunikasi, N. N.-I. J. I., & 2015, undefined. (n.d.). Strategi kreatif iklan layanan masyarakat (ILM) dalam pemasaran sosial. Ejournal.Undip.Ac.Id. Retrieved February 19, 2023, from https://ejournal.undip.ac.id/index.php/interaksi/article/download/9759/7825

Kotler, P., Burton, S., Deans, K., Brown, L., & Armstrong, G. (2015). Marketing. https://doi.org/10.1007/978-3-8349-9320-5_23

Memenuhi, U., Persyaratan, S., Mencapai, G., & Sarjana, D. (2014). Makna Verbal Peristilahan Bahasa Pada Iklan Kendaraan Bermotor di Surat Kabar Solopos. http://eprints.ums.ac.id/id/eprint/28563

Moleong, L. (2019). Meleong. http://repo.iain-tulungagung.ac.id/8641/6/BAB%20III.pdf

Nasrullah, R. (2015). Media sosial: Perspektif komunikasi, budaya, dan sosioteknologi. Bandung: Simbiosa Rekatama Media, 2016, 2017.

Pujiyanto ; Editor : Ignatius Adwitya.Iklan Layanan Masyarakat / Pujiyanto .2013 - Penelusuran Google. (n.d.). Retrieved February 19, 2023, from https://www.google.com/search?hl=id&q=Pujiyanto+%3B+Editor+:+Ignatius+Adwitya.Iklan+Layanan+Masyarakat+/+Pujiyanto+.2013

Rudianto, Aji, B. B., Nurdini, R. A., & Fadilah, D. (n.d.). Perancangan Animasi Multimedia Iklan Layanan Masyarakat Tentang Proses Pembuatan E-KTP. Akrabjuara.Com. Retrieved February 18, 2023, from http://www.akrabjuara.com/index.php/akrabjuara/article/view/60

Studi Psikologi, P., Psikologi, F., & Ayu Surya Dwipayanti dan Komang Rahayu Indrawati, I. (2014). Hubungan antara tindakan bullying dengan prestasi belajar anak korban bullying pada tingkat sekolah dasar. Simdos.Unud.Ac.Id, 1(2), 251–260.

Sugiyono, S., & Lestari, P. (2021). Metode Penelitian Komunikasi (Kuantitatif, Kualitatif, dan Cara Mudah Menulis Artikel pada Jurnal Internasional). http://eprints.upnyk.ac.id/27727/1/Buku%20Metode%20Penelitian%20Komunikasi.pdf

Supriono, A. H. Y., & Yahya, A. H. (2019). New Media dan Strategi Periklanan (Analisis Diskursus YouTubers sebagai Stealth Marketing). Aktualita: Jurnal Penelitian Sosial Dan Keagamaan, 9(1), 17–31.

teori jarum model komunikasi massa wardhana - Google Scholar. (n.d.). Retrieved April 27, 2023, from https://scholar.google.com/scholar?hl=id&as_sdt=0,5&q=teori+jarum+model+komunikasi+massa+wardhana

Zakiyah, E., … S. H.-P. P. D., & 2017, undefined. (2017). Faktor yang mempengaruhi remaja dalam melakukan bullying. Journal.Unpad.Ac.Id, 4(2), 129–389.

DOI: http://dx.doi.org/10.33376/ik.v8i1.2057