PERANCANGAN VIDEO PROMOSI HAPPYTWIN CAFE & RESTO MELALUI YOUTUBE CHANNEL SEBAGAI SALURAN UTAMA

Miliarto Anang Nugroho, Willy Margaretha, Verina Fatma Suliandani

Abstract


Abstract: The visual design of the promotional video for Happytwin Cafe &; Resto was made to solve the problems faced by Happytwin Cafe & Resto as an Small and Medium Enterprise (SME) engaged in culinary, especially the coffee beverage business in an effort to develop their brand through visual design of promotional videos. With promotional videos, a brand can offer information through sound and moving images by showing their characteristics to consumers to market products to consumers in order to show their existence among competitors. This design uses the main media in the form of promotional videos with supporting media, namely, x-banners, Instagram feeds, flyers, vouchers, posters, stickers, pin bross, masks, goodie bags, t-shirts, mugs, business cards, and key chains to expand promotional activities of Happytwin Cafe &; Resto.

 Keywords: MSME, culinary, café, restaurant, video, promotion.

 

Abstrak: Perancangan visual video promosi untuk Happytwin Cafe & Resto ini dibuat untuk menyelesaikan permasalahan yang dihadapi oleh Happytwin Cafe & Resto selaku Usaha Kecil, Mikro, dan Menengah (UMKM) yang bergerak di bidang kuliner khususnya usaha minuman kopi dalam upaya mengembangkan brand mereka melalui perancangan visual video promosi. Dengan adanya video promosi, sebuah brand dapat menawarkan informasi melalui suara dan gambar bergerak dengan menunjukkan ciri khas mereka kepada konsumen untuk memasarkan produk kepada konsumen agar dapat menjunjukkan eksistensi diantara para kompetitornya. Perancangan ini menggunakan media utama berupa video promosi dengan media pendukung yaitu, x-banner, feed Instagram, flyer, voucher, poster, stiker, pin bross, masker, goodie bag, t-shirt, mug, kartu nama, dan gantungan kunci untuk memperluas kegiatan promosi dari Happytwin Cafe & Resto.

Kata Kunci: UMKM, kuliner, kafe, resto, video, promosi.


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