PERANCANGAN DESAIN PRODUCT LABEL DAN TRADEMARK OLEH-OLEH KHAS JAKARTA ROTI BUAYA PRODUKSI KECAMATAN PASAR MINGGU

Abstract

Abstract: The Community Empowerment Program aims to improve sales turnover of Jakarta’s unique food product that production by mothers groups in Pasar Minggu, South Jakarta. Strategy to achieve these objectives with mothers groups empowerment program with two activities (1) provide design insight as effective marketing tools and (2) Design product label and trademark Jakarta’s unique food product. Target mothers program groups Pasar Minggu, South Jakarta. Design insight activities were held one time with mothers group leader through presentation and discussion then design product label and trademark activities held approximate 6 months through accompaniment program. The success of the community service program is assessed on increased knowledge about design as effective marketing tools and increased sales turnover of Crocodile Bread, Jakarta’s unique food product. The results are increased knowledge and skills in design scope and there were product label and trademark design as the identity of Jakarta’s unique food product that more interesting. These results illustrate the community service program in mothers groups were effective for increased sales turnover of Jakarta’s unique food product.