HUBUNGAN OUTDOOR ADVERTISING DENGAN MINAT BELI

Dadang Mulyana

Abstract


Salah satu kegiatan komunikasi pemasaran yang dilaksanakan majalah berita mingguan Tempo adalah kegiatan melalui media outdoor, sering disebut dengan istilah “Outdoor Advertising”. Berdasarkan pengamatan terhadap karakteristik media tersebut, penulis meneliti hubungan antara kegiatan periklanan melalui media outdoor dengan tingkat perhatian, kesukaan mahasiswa terhadap majalah Tempo.

Kata kunci: Komunikasi eksternal, media outdoor, outdoor advertising, mina beli

 

            One of the weekly Tempo news magazine marketing communication activities is the outdoor media activity, or outdoor advertising. This is a research about the relation of the outdoor advertising and the student interest on buying the Tempo news magazine.

 Key words: External communication, outdoor media, outdoor advertising, buying interest.

 



References


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