Emosional Pengguna Dalam Mengakses Aplikasi Situs Non Mobile Dan Mobile

Irwansyah Irwansyah


Abstract. Emotional side of user toward communication medium should be studied especially about non mobile and mobile site application. Therefore, this research compared emotional user experience while assessing the applications on non mobile and mobile site. This study applied user experience indicators focused on aesthethic visual and interface dimensions. The Equivalent Time-Samples and semantic differential scale were applied. There are nine indicators valid and reliable statistically from 43 of the proposed indicators. T-Test showed that the hypothesis on emotional user experience while accessing the applications on non mobile and mobile site was different and significant. This study also identified that the mobile site is better than non mobile site. 


Abstrak. Sisi emosi pengguna dalam mengakses media komunikasi perlu diamati terutama pada aplikasi situs non mobile dan mobile. Oleh karena itu, penelitian ini membandingkan pengalaman emosional pengguna dalam menggunakan aplikasi situs non mobile dan mobile. Penelitian ini menggunakan konsep pengalaman pengguna dengan memfokuskan pada dimensi estetika visual dan wajah depan aplikasi situs mobile dan non mobile. Dengan desain eksperimen The Equivalent Time-Samples dan skala semantik diferensial menunjukkan terdapat sembilan indikator yang valid dan reliabel dari 43 indikator yang diproposisi. Kemudian uji hipotesis T dependen membuktikan pengalaman emosional pengguna mengakses aplikasi situs non mobile dan mobile memiliki perbedaan dan signifikan. Penelitian ini juga menunjukkan aplikasi situs mobile lebih baik dibandingkan dengan aplikasi situs non mobile. 

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